Express: Bring Back Jean Curves

I remember when Express actually sold clothes that you could wear to work. While some of their pieces are still suitable for the offices, the company has started gearing itself more towards high school seniors and college freshmen and sophomores. To put it quite simply, Express just isn’t what it was back in the year of 2000 when it was my staple go to store.

Between 2004 to 2008, I could at least still shop there for a pair of jeans. You see, I’m not your average woman. The average woman cannot wear slim fit jeans which is what Express seems to carry in multitude today. The average woman needs jeans that can fit curves. Express controlled the market with their Eva jeans, which could be described as curvy fit with a mid rise. These jeans were probably the best creation ever. No need to shell out money on True Religion, 7 for All Mankind, Joe’s Jeans, or any of those other expensive pair of jeans. Express had the real women of America covered.

Now I am by no means old. I just turned 30 a few months ago, but it seems as though Express doesn’t want to cater to the average woman anymore. Yes, we average women may have become “older,” but that does not mean that we have lost our sense of style. Whether you go online or to a physical Express store, it is very hard to get your hands on a pair of Eva Curvy Fit Jeans. You can find those darn Zelda Slim Fit jeans in every style, every wash, and every trending way to wear jeans possible. In fact, the Express website currently has twenty variations of the Zelda. In comparison, there are only three variations of the Eva. How could this be? There are more average women in the world than slim women, even in range of 18 to 20 year olds. The Eva jeans were a staple because they actually contoured to a woman’s curves creating a more flattering jean option. In addition, these jeans gave you the perfect amount of space to fit your thigh while not being too big in the waist.

Other jeans that fit a curvy woman’s thigh end up buckling in the waist because the waist is too big. In a search of trying to find a pair of jeans that could rival the Eva, Joe Jeans’ Honey Booty Fit jeans were the only comparable option however, there is over a $100 price tag as compared to $49-59 at Express. I wish Express would see the error of their ways! And it is not just solely my opinion. Just do a google search for Express Eva Jeans and you will find that there are a lot of average women in America!

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