Selling fashion online is like hosting a party. Sure, you could throw one in your backyard with hand-written invitations, but wouldn't you rather crash a bustling block party where everyone's already dancing? That's the allure of online marketplaces: they come preloaded with eager buyers, sparing you the awkward task of convincing people to show up to your solo shindig. Built-In Traffic: The Party's Already PoppingWhen you create your own e-commerce site, the first question is daunting: How do you get people to visit? It's like opening a boutique in the middle of a desert—lovely interior, excellent stock, but not a soul in sight.
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